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    ICBAE

    Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

    The 4th International Conference of Business, Accounting, and Economics (ICBAE) 2024 continued the agenda to bring together researchers, academics, experts and professionals in examining selected themes by applying multidisciplinary approaches. This conference is the fourth intentional conference h…

    The 4th International Conference of Business, Accounting, and Economics (ICBAE) 2024 continued the agenda to bring together researchers, academics, experts and professionals in examining selected themes by applying multidisciplinary approaches. This conference is the fourth intentional conference held by the Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto and it is a bi-annual agenda of this faculty. In 2024, this event was held on 14-15 August at the Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto. The theme of the 4th ICBAE UMP 2024 is “Finance Digitalization and Sustainable Business: Shaping the Future of The Economy”. It is expected that this event may offer a contribution for both academics and practitioners to conduct research related to Business, Accounting, and Economics Related Studies. Each contributed paper was refereed before being accepted for publication. The double-blind peer review was used in the paper selection.

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    Editor(s): Bima Cinintya Pratama (Universitas Muhammadiyah Purwokerto, Indonesia), Wida Purwidianti (Universitas Muhammadiyah Purwokerto, Indonesia), Naelati Tubastuvi (Universitas Muhammadiyah Purwokerto, Indonesia), Haslinda Yusoff (Universiti Teknologi MARA (UiTM), Malaysia) and Chen-Yuan Huang (University Of Science And Technology (Yuntech), Taiwan)
    Publisher
    EAI
    ISBN
    978-1-63190-489-9
    ISSN
    2593-7650
    Series
    CCER
    Conference dates
    14th–15th Aug 2024
    Location
    Purwokerto, Indonesia
    Appeared in EUDL
    2024-11-26

    Copyright © 2024–2025 EAI

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    • Effective Operational Management for Traditional Clothes Industries in Special Region of Yogyakarta Province

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Febri Diah Ayu Hapsari, Diah Setyawati Dewanti
    • Strategic Export Practices: Enhancing Jepara Furniture Performance through Market Sensing and Exploration

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Murtaza Gul, Samsul Arifin, Ngari Ngari
    • The Impact of Thriving at Work and Creative Self-Efficacy Toward Innovative Work Behavior in Start-Up

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Rifka Utami Arofah, Meydy Fauziridwan, Dian Widyaningtyas, Rida Rahmah Danis
    • Relationship Between Peer Conformity and Consumptive Behavior in Purchasing Skincare Products Amongst Female College Students in Yogyakarta

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Marheni Berna Rahmawati, Annisa Warastri
    • Innovative Tourism Marketing: The Impact of Virtual Reality on Travel Intentions

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Ifta Firdausa Nuzula, Era Agustina Yamini
    • The Influence of Social Media Content Quality on Social Media Engagement with Attitudes Towards Social Media Content as Mediating Variable among The Millennial Generation in Salatiga City

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Lidia De Vega Bakar, Albert Kriestian Novi Adhi Nugraha
    • The Mediating Role Of Social Media Engagement And Brand Love In The Influence Of Social Media Marketing Activites On Purchasing Decisions

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Anes Sintya Rahmaniyati, Durrotun Nafiah, Mohamad Rifqy Roosdhani
    • The Influence Of Social Media Marketing Activity On Purchase Decisions Mediated By Review Credibility In Food MSMEs Case Study On Pempek Yuk Paka

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Miselia Campaka, Faris Amrullah, Mohamad Rifqy Roosdhani
    • The Role of Brand Image in Mediating the Influence of Digital Marketing on Purchase Decisions for Agricultural Production Facilities Products at CV. Damar Batur Nusantara

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Abadi Sanosra, Muh Mandalla Faradis, Nurul Qomariah
    • The influence of E-commerce and Brand Ambassadors on purchasing decisions is mediated by brand image

      Research Article in Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia

      Eko Handayanto, Iqbal Ramadhani Fuadiputra
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