The gene expression data selection is an ill-posed problem. The features selection techniques are found to be an efficient way to evaluate the dimensions of huge gene expression data. This feature selection techniques guide the relevant gene selection. In this paper, a hybrid method (MPG) is proposed to get selection of gene expression by using Mutual information way with Particle Swarm Optimization (PSO) and Genetic Algorithm (GA). A simulation environment is developed, which reveals the decrease in gene expression data dimensions and also removes the duplication among the classified gene data sets significantly. The proposed approach suitable for gene data set analysis using different classifier techniques and show the higher efficiency and accuracy of proposed data sets as compared to traditional selection mechanisms.

For content-based image retrieval, the shape is one of the most important discriminatory elements. The form captures most of the perceptual information of the observed objects on images in many applications, while colour and texture can often be omitted without affecting the performance of the retrieval. Unfortunately, there may be significant changes in shape, such as deformation, scaling, changes in orientation noise, and partial concealment. Accurate shape description remains, therefore, a challenging technical issue. The study performs experimental analysis to identify the problem. The adoption of the MPEG-7 and KIMIA-99 standard has significant importance to simplify the image retrieval process. The Fourier Descriptors, Moment-Based Features, Hierarchical Centroids and Histogram of Oriented Gradients have been applied for extraction of images from datasets. The fusion of features has been done by Discriminant Correlation Analysis and Direct Concatenation of features it has been evident that by fusion of features we obtained approximately 90% accurate and better results.

Communication among several internet users has become more convenient through social networking sites to where each user sharing his own opinions on different matters, such as Healthcare, Education, marketing etc. The Objective of this paper is to present a method to make it easier for even a layman to predict and analyze one’s health issues on his own by making use of tweets on the social website twitter.com. As far as methodology or techniques is concerned, an algorithm has been framed for the same to perform the analysis on health care tweets with association rules to classify the ailments and their symptoms using a corpus through fuzzy set and two step approach for Document Term Matrix & Term Document Matrix. The results demonstrate the comparison of different terms over the WordCloud which concludes that in this novel approach of two step authentication the average accuracy of association between the hiv ailments is 98% through correlation table and association between the HIV ailments with 98% correlation.

The purpose of the paper is to understand societal sentimental about “Hima Das Caste search” and study its influence on organizations. A strong trend emerged when people started searching for Hima Das caste after she won gold medal in the 400-meter final at U-20 IAAF, World Championship at Finland. We used Google search engine, Twitter and Google trends to collect data from11July, and 4.43 PM to 18July 2018, 4.43 PM, to understand the people search sentiment using ATLAS.ti qualitative assessment software. We used coding, memoing, making code families, networks and thematising the data. We analyzed data using narrative analysis and strong trend emerged state wise about caste search. The study has implication on organizations as they represents small segment of society. Such societal preference has potential to influence the growth of people and organizations adversely, as it is discriminatory in nature.

Event Studies is known to tolerate a long history in the ambit of investigation of fund and financial aspects. The main production on occasion think about was made by James Dolley in the year 1933 and in his examination; he analysed the value impacts because of occasions, for example, stock parts, considering ostensible value varieties over the span of the parts. Utilizing a thorough example of 95 stock parts amid the periods somewhere in the range of 1921 and 1931, he examined that stock costs expanded in 57 of the cases and the stock costs declined in the rest of the cases. Amid these decades from the mid-1930s to the late 1960s, the dimension of multifaceted design and refinement towards the idea of occasion think about steadily expanded in multi-folds. Throughout the years since these spearheading research examines, various alterations have been produced and crude methods have been ramified to join the changes identifying with the difficulties which emerge out of infringement in factual suppositions utilized in the early work and identify with modifications in the structure to oblige explicit theories.

Cultural dimension model is an ongoing research by Global Leadership & Organisational Behaviour Effectiveness (GLOBE) published in the late 1970s by Dr. Geert Hofstede. Till date, the research on the model gave rise to six dimensions regarding their impact on change: power distance, individualism, uncertainty avoidance, masculinity, long-term orientation, and indulgence. The present study is an attempt to validate the cultural value dimensions in the Indian context. Rokeach value survey result was analysed by collecting the data from 90 students across India and analysis was done between the six Indian dimension scores of Hofstede and the ranking that came out of the value survey. Thus, the researchers tried to look for relationships existing between Indian Values and Hofstede’s cultural value dimensions in today’s Indian context

: According to world culture theory, the process of globalization deals not only with the integration and interdependence of world systems, but potentially giving birth to a new global culture because consumers feel that world is a single place and not a group of countries. [37]. This Global Consumer Orientation (GCO) is being influenced by Mass Media exposure such as Advertisement with celebrities vouching for the products on one side and the social status given to the product by the consumer on the other side. The consumer being part of the society is influenced by the culture and in turn it impacts GCO. A key implication is that market decision makers should be aware of this group. Our study attempts to capture the details of the model developed by the authors on the basis of GCO. The sample have been decided to support the model which has independent moderator and dependent variable. The independent variables consist of media and consumption related to social factor will be predicting Global Brand attitude through Global Consumption orientation.

Motivation is defined as psychological features that stir up an organism to act towards the attainment of the organisational goal. Inner needs, desires, theses etc., are driven by the interest in the task and not influenced by external desires. Employers use reward, recognisation, growth prospect, money, threats and etc., to enhance motivation level. The Skills of employees are vital in determining the level of motivation. Review of literature on relevant variables and the existing theories of motivation reveal scope for evolving a new theory of motivation based on the skill gaps among the employees. It is observed that skill gaps have an adverse impact on the level of motivation. However, the interplay of other factors like training, skill management, compensation, career prospects, leadership styles etc., does impact the level of motivation of the employees. The new theory seeks to enhance the level of motivation of employees by leveraging these factors and redesigning HR policies.

The stores engaged in the pursuit of selling the Apparels are striving hard to acquire and retain the customers amidst stiff competitions. Visual Merchandising is the discipline that deals with the relationship between an object, the context in which it is placed and it's relevant image. It is imperative that the image of the product is such that customers gravitate towards it; this is done by ensuring that its placement context is enticing. There are innumerable apparel stores in the market nowadays. However, what gives each brand an edge is how they market their products; and this is where visual merchandising comes into play. An exploratory research is conducted to examine how the visual merchandising and interior design environment evoke desire to purchase the apparels. The objective of the study is to explore how the apparel buying behaviour is influenced by the visual merchandising. Through extensive literature review it has been found that the most suitable dependent variable would be impulse purchase behaviour. A total of 150 respondents were selected from Pune and Mumbai using simple random sampling technique. On analysis of the data through SPSS, the results reveal that floor merchandising, promotional electronic signage, mannequin display are the most statistically significant factors in impacting consumers’ impulse purchase behaviour.

The current study was conducted to identify learning style preference of Full-time students and to simultaneously analyse the relationship between learning style of a student with their gender, ethnic background, age, work experience and educational qualification. This study was conducted by circulating an appropriate two-part questionnaire to full-time students pursuing courses in the field of Science, arts and management. The first part comprised of the Learning style survey with 44 item questions that could measure the four learning style dimensions while the second part comprised of questions pertaining to Gender, Age, Nationality, Degree pursuing, and Work experience. Findings from the paper showed that Age, Gender, Work experience and Nationality influenced significantly the learning style preference of students. Also, higher education learners with more than 4 years of work experience displayed balance learning style while students with fewer years of work experience showed strong or moderate preference for at least one learning style. Industries and Educational institutions today have realised the importance of effective learning. Companies are investing on creating a robust learning atmosphere to improve their talent management system. Educational institutions have realised that a "One Size fits all" approach cannot be considered while educating the newer generation, and therefore finding ways to develop an effective pedagogy.