Research Article
Strategic Export Practices: Enhancing Jepara Furniture Performance through Market Sensing and Exploration
@INPROCEEDINGS{10.4108/eai.14-8-2024.2352109, author={Murtaza Gul and Samsul Arifin and Ngari Ngari}, title={Strategic Export Practices: Enhancing Jepara Furniture Performance through Market Sensing and Exploration}, proceedings={Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2024}, month={11}, keywords={market sensing capability export channel choice export market exploration export performance}, doi={10.4108/eai.14-8-2024.2352109} }- Murtaza Gul
Samsul Arifin
Ngari Ngari
Year: 2024
Strategic Export Practices: Enhancing Jepara Furniture Performance through Market Sensing and Exploration
ICBAE
EAI
DOI: 10.4108/eai.14-8-2024.2352109
Abstract
This study examines the effects of export market research, export channel selection, and market sensing on the export performance of furniture manufacturers in Jepara. The research results show that market sensing, export channel choice, and export market exploration have a significant positive influence on export performance. Linear regression analysis also shows that 62.8% of export performance can be explained by market sensing, export channel choice, and export market exploration. These results have practical implications that furniture companies in Jepara must improve their market sensing capabilities, choose effective export channels, and explore export markets to improve export performance.
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