inis 15(3): e3

Research Article

Information seeking behaviour and purchasing decision: case study in digital cameras

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  • @ARTICLE{10.4108/inis.2.3.e3,
        author={Agnes W.Y.  Chan and Eddie H.T.  Ko and Eric M.Y.  Ho and Dickson K.W.  Chiu and Elza Y.L.  Chan},
        title={Information seeking behaviour and purchasing decision: case study in digital cameras},
        journal={EAI Endorsed Transactions on Industrial Networks and Intelligent Systems},
        volume={2},
        number={3},
        publisher={ICST},
        journal_a={INIS},
        year={2015},
        month={5},
        keywords={information seeking behaviour, digital camera, case study},
        doi={10.4108/inis.2.3.e3}
    }
    
  • Agnes W.Y. Chan
    Eddie H.T. Ko
    Eric M.Y. Ho
    Dickson K.W. Chiu
    Elza Y.L. Chan
    Year: 2015
    Information seeking behaviour and purchasing decision: case study in digital cameras
    INIS
    ICST
    DOI: 10.4108/inis.2.3.e3
Agnes W.Y. Chan1, Eddie H.T. Ko1,2, Eric M.Y. Ho1, Dickson K.W. Chiu1,*, Elza Y.L. Chan1
  • 1: Faculty of Education, The University of Hong Kong, Pokfulam Road, Hong Kong
  • 2: Caritas Institute of Community Education, Goodview Garden, Tuen Mun, N.T., Hong Kong
*Contact email: dicksonchiu@ieee.org

Abstract

This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries.