Research Article
Enhancing Student Engagement Through Social Media A School of Business Case Study
@ARTICLE{10.4108/el.1.4.e4, author={M. Glowatz and L. Bofin}, title={Enhancing Student Engagement Through Social Media A School of Business Case Study}, journal={EAI Endorsed Transactions on e-Learning}, volume={1}, number={4}, publisher={ICST}, journal_a={EL}, year={2014}, month={12}, keywords={eLearning, Student Engagement, Social Media, Facebook, Twitter, Online Activity Tracking.}, doi={10.4108/el.1.4.e4} }- M. Glowatz
L. Bofin
Year: 2014
Enhancing Student Engagement Through Social Media A School of Business Case Study
EL
ICST
DOI: 10.4108/el.1.4.e4
Abstract
While many universities have been deploying both electronic learning (eLearning) and social media applications for academic purposes, there is currently little research on the impact on their use on students’ overall learning experiences and associated learning possibilities. This paper elaborates on several online academic activities, such as Facebook, Twitter and quizzes for one classroom taught school of business undergraduate (UG) module. The similarities and differences discovered across all aspects of this paper’s research findings are examined against Chickering & Gamson’s [1] seven principles of good practice teaching and Astin’s [2] five tenets of engagement. Online activities were tracked over a period of one academic semester (fifteen weeks) and results insinuate that innovative and sustainable social media can indeed be utilised in higher education to enhance student learning and engagement.
Copyright © 2014 M. Glowatz and L. Bofin, licensed to ICST. This is an open access article distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/3.0/), which permits unlimited use, distribution and reproduction in any medium so long as the original work is properly cited.
