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sis 25(4):

Research Article

Predicting product sales performance using various types of customer review data

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  • @ARTICLE{10.4108/eetsis.7216,
        author={Jinthusan  Baskaran and Mian Usman Sattar and Hamza Wazir Khan},
        title={Predicting product sales performance using various types of customer review data},
        journal={EAI Endorsed Transactions on Scalable Information Systems},
        volume={12},
        number={4},
        publisher={EAI},
        journal_a={SIS},
        year={2025},
        month={7},
        keywords={User Generated Content, Natural Language Processing, Technology Acceptance Model, Neural Network, Convolutional Recurrent Neural Networks},
        doi={10.4108/eetsis.7216}
    }
    
  • Jinthusan Baskaran
    Mian Usman Sattar
    Hamza Wazir Khan
    Year: 2025
    Predicting product sales performance using various types of customer review data
    SIS
    EAI
    DOI: 10.4108/eetsis.7216
Jinthusan Baskaran1, Mian Usman Sattar1,*, Hamza Wazir Khan2
  • 1: University of Derby
  • 2: Namal College
*Contact email: u.sattar@derby.ac.uk

Abstract

Today, in the e-commerce world, product reviews are a critical part of influencing consumer buying decisions and offer valuable insight to determine sales quality. But many current methods do not make efficient use of heterogeneous user-generated content (UGC) and those they predict with a unified model may ignore the different nature between various review types. In light of these limitations, this study introduces an integrated algorithmic framework that combines cutting-edge sentiment analyses and machine learning (ML) algorithms for sales quality prediction through automatic analysis of product reviews over the internet. The approach proposed will collect structured data from different sources during a systematic process and then consider the path of normalization, and sentiment analysis followed by feature selection to construct advanced prognosis models. The model proved highly effective, achieving an 88% accuracy rate in predicting sales quality. This strong performance indicates a significant correlation between sales performance and sentiment reviews. This new framework shows good promise that sentiment analysis in UGC can be used and deployed in e-commerce product evaluation and recommendation systems. Further research should investigate the integration of regional and temporal dynamics to improve model accuracy.

Keywords
User Generated Content, Natural Language Processing, Technology Acceptance Model, Neural Network, Convolutional Recurrent Neural Networks
Received
2024-09-08
Accepted
2025-07-17
Published
2025-07-17
Publisher
EAI
http://dx.doi.org/10.4108/eetsis.7216

Copyright © 2025 Jinthusan Baskaran et al., licensed to EAI. This is an open access article distributed under the terms of the CC BY-NC-SA 4.0, which permits copying, redistributing, remixing, transformation, and building upon the material in any medium so long as the original work is properly cited.

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