Research Article
Business Model Canvas in the entrepreneurs' business model: a system approach
@ARTICLE{10.4108/eetsis.3594, author={Roberto Macha-Huam\^{a}n and Oscar Marcel Zavala-Zavala and Fabiola Cruz Navarro Soto and Julio Samuel Z\^{a}rate Su\^{a}rez and Doris Rosario Yaya Casta\`{o}eda and Rudy Gonzalo Chura Lucar and Leonardo Castilla Jibaja and Percy Junior Castro Mej\^{\i}a and Celfa M\^{o}nica Samaniego Montoya and Roque Juan Espinoza Casco and Rafael Romero-Carazas}, title={Business Model Canvas in the entrepreneurs' business model: a system approach}, journal={EAI Endorsed Transactions on Scalable Information Systems}, volume={10}, number={5}, publisher={EAI}, journal_a={SIS}, year={2023}, month={7}, keywords={business model canvas, business model evolution, business model, small enterprises, entrepreneurs, information systems}, doi={10.4108/eetsis.3594} }- Roberto Macha-Huamán
Oscar Marcel Zavala-Zavala
Fabiola Cruz Navarro Soto
Julio Samuel Zárate Suárez
Doris Rosario Yaya Castañeda
Rudy Gonzalo Chura Lucar
Leonardo Castilla Jibaja
Percy Junior Castro Mejía
Celfa Mónica Samaniego Montoya
Roque Juan Espinoza Casco
Rafael Romero-Carazas
Year: 2023
Business Model Canvas in the entrepreneurs' business model: a system approach
SIS
EAI
DOI: 10.4108/eetsis.3594
Abstract
Objective: To describe the association of the four main areas of the entrepreneurs' business model with the Business Model Canvas from a systems approach. Methods: Quantitative approach, non-experimental design with descriptive and correlational scope; the sample consisted of 181 entrepreneurs; the instrument used was the questionnaire. Results: The chi-square test showed that there are dependency relationships between the four business areas and the Business Model Canvas (BMC); in addition, there is a positive and significant association between (1) customer interface and the BMC (0.609); (2) product and BMC (0.540); (3) infrastructure management and BMC (0.671) and (4) financial aspects and BMC (0.658). Therefore, the study showed that the four main areas of the entrepreneurs' business model are significantly associated with the nine modules of the Business Model Canvas. Conclusion: Despite the positive and significant association of the areas with the BMC, micro and small business entrepreneurs should seek greater positioning in the market, strengthen their value proposition to be competitive in the market, greater resource planning and key partners, and finally, train and be part of financial inclusion and education.
Copyright © 2023 Macha-Huamán et al., licensed to EAI. This is an open access article distributed under the terms of the CC BYNC-SA 4.0, which permits copying, redistributing, remixing, transformation, and building upon the material in any medium so long as the original work is properly cited.
