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Research Article

Enhancing Arabic E-Commerce Review Sentiment Analysis Using a hybrid Deep Learning Model and FastText word embedding

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  • @ARTICLE{10.4108/eetiot.4601,
        author={Nouri Hicham and Habbat Nassera and Sabri Karim},
        title={Enhancing Arabic E-Commerce Review Sentiment Analysis Using a hybrid Deep Learning Model and FastText word embedding},
        journal={EAI Endorsed Transactions on Internet of Things},
        volume={10},
        number={1},
        publisher={EAI},
        journal_a={IOT},
        year={2023},
        month={12},
        keywords={hybrid model, Deep learning, Arabic sentiment analysis, FastText, E-Commerce Review},
        doi={10.4108/eetiot.4601}
    }
    
  • Nouri Hicham
    Habbat Nassera
    Sabri Karim
    Year: 2023
    Enhancing Arabic E-Commerce Review Sentiment Analysis Using a hybrid Deep Learning Model and FastText word embedding
    IOT
    EAI
    DOI: 10.4108/eetiot.4601
Nouri Hicham1,*, Habbat Nassera1, Sabri Karim1
  • 1: University of Hassan II Casablanca
*Contact email: nourihicham@ieee.org

Abstract

The usage of NLP is shown in sentiment analysis (SA). SA extracts textual views. Arabic SA is challenging because of ambiguity, dialects, morphological variation, and the need for more resources available. The application of convolutional neural networks to Arabic SA has shown to be successful. Hybrid models improve single deep learning models. By layering many deep learning ensembles, earlier deep learning models should achieve higher accuracy. This research successfully predicted Arabic sentiment using CNN, LSTM, GRU, BiGRU, BiLSTM, CNN-BiGRU, CNN-GRU, CNN-LSTM, and CNN-biLSTM. Two enormous datasets, including the HARD and BRAD datasets, are used to evaluate the effectiveness of the proposed model. The findings demonstrated that the provided model could interpret the feelings conveyed in Arabic. The proposed procedure kicks off with the extraction of Arabert model features. After that, we developed and trained nine deep-learning models, including CNN, LSTM, GRU, BiGRU, BiLSTM, CNN-BiGRU, CNN-GRU, CNN-LSTM, and CNN-biLSTM. Concatenating the FastText and GLOVE as word embedding models. By a margin of 0.9112, our technique surpassed both standard forms of deep learning.

Keywords
hybrid model, Deep learning, Arabic sentiment analysis, FastText, E-Commerce Review
Received
2023-09-25
Accepted
2023-12-09
Published
2023-12-14
Publisher
EAI
http://dx.doi.org/10.4108/eetiot.4601

Copyright © 2023 N. Hicham et al., licensed to EAI. This is an open access article distributed under the terms of the CC BY-NC-SA 4.0, which permits copying, redistributing, remixing, transformation, and building upon the material in any medium so long as the original work is properly cited.

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