The Impact of New Media and Artificial Intelligence Technologies on Ideological and Political Education in Higher Education Institutions and Countermeasures

This paper explores the opportunities and challenges of new media and AI technologies for ideological and political education in higher education institutions. New media offers abundant resources and platforms for ideological and political education, while AI provides technical support for innovative education. These technologies have the potential to enhance the diversification, personalization, and quality of ideological and political education. However, it is necessary to adapt to new demands and address the lack of controllability in information dissemination. In order to improve the quality and level of ideological and political education, higher education institutions should fully utilize new media and AI technologies to improve classroom instruction, expand education space and methods, and optimize education content and methods. By doing so, they can cultivate high-quality talents for socialist modernization. Additionally, they should regulate the use of new media and AI technologies to ensure responsible application, protect students’rights, and maintain educational integrity.