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Proceedings of the 4th International Conference on Modern Education and Information Management, ICMEIM 2023, September 8–10, 2023, Wuhan, China

Research Article

Construction of E-commerce Visual Network Online Teaching System Based on Web

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  • @INPROCEEDINGS{10.4108/eai.8-9-2023.2340060,
        author={Qingxiu  Liu},
        title={Construction of E-commerce Visual Network Online Teaching System Based on Web},
        proceedings={Proceedings of the 4th International Conference on Modern Education and Information Management, ICMEIM 2023, September 8--10, 2023, Wuhan, China},
        publisher={EAI},
        proceedings_a={ICMEIM},
        year={2023},
        month={11},
        keywords={web technology; e-commerce; visual marketing; online teaching system; software application},
        doi={10.4108/eai.8-9-2023.2340060}
    }
    
  • Qingxiu Liu
    Year: 2023
    Construction of E-commerce Visual Network Online Teaching System Based on Web
    ICMEIM
    EAI
    DOI: 10.4108/eai.8-9-2023.2340060
Qingxiu Liu1,*
  • 1: Chongqing College of Architecture and Technology
*Contact email: 2575413727@qq.com

Abstract

Under the background of digital economy, the integration trend of e-commerce and digital marketing is obvious, which leads to the new demand of e-commerce talents' compounding and specialization. Among them, visual marketing, as the key link of e-commerce digital marketing, is facing a huge talent gap. In this regard, this paper will put forward a set of Web-based online teaching system for e-commerce in visual marketing, aiming at the problems of target deviation, weak systematicness and disconnection between production and teaching in the current talent training process of e-commerce in visual marketing, so as to realize the reform and innovation of teaching concept and teaching form and improve the efficiency of talent training. The whole system is B/S architecture, the client is built by JSP pages, and the server is deployed by SSM composite framework, forming a comprehensive software application integrating data information and functional services. Practice has proved that the system has clearly defined the business process relationships of the functional modules such as remote login, online teaching, simulation training and teaching evaluation under the SOA service system, highlighted the advantages of application in teaching practice, and provided technical support for the transformation of the talent training mode of e-commerce in visual marketing.

Keywords
web technology; e-commerce; visual marketing; online teaching system; software application
Published
2023-11-23
Publisher
EAI
http://dx.doi.org/10.4108/eai.8-9-2023.2340060
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