Research Article
‘Joint Action’ Attracting people through signs: Linguistic Landscape on Banking Sign in Malang City, Indonesia
@INPROCEEDINGS{10.4108/eai.8-9-2020.2301367, author={Sumarlam Sumarlam and Dwi Purnanto and Dany Ardhian}, title={‘Joint Action’ Attracting people through signs: Linguistic Landscape on Banking Sign in Malang City, Indonesia}, proceedings={Proceedings of the First International Conference on Communication, Language, Literature, and Culture, ICCoLLiC 2020, 8-9 September 2020, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICCOLLIC}, year={2020}, month={10}, keywords={linguistic landscape banking malang city indonesia}, doi={10.4108/eai.8-9-2020.2301367} }- Sumarlam Sumarlam
Dwi Purnanto
Dany Ardhian
Year: 2020
‘Joint Action’ Attracting people through signs: Linguistic Landscape on Banking Sign in Malang City, Indonesia
ICCOLLIC
EAI
DOI: 10.4108/eai.8-9-2020.2301367
Abstract
Linguistic Landscape is the study of language that identifies texts in public space. This study aims to investigate the sign of the banking institution. The research location was taken in Malang City, Indonesia. The research data weretaken from the text on 149 signboards of banking, cooperation, and financial institutions using photography. The results showed that there were three patterns of language use, namely monolingual, bilingual, and multilingual. The use of the language involves six languages, namely Bahasa Indonesia, English, Arabic, Javanese, Chinese, and Sanskrit. Indonesian dominates text in public spaces, followed by English, and Arabic, and other languages. Bahasa Indonesia carries a symbol of language policy and linguistic competence; English builds modern, global, and prestige; Arabic reinforces Islamic symbols by building differentiation between the Islamic and conventional banking systems; Javanese develops symbols of local wisdom, culture, and solidarity; Sanskrit builds historical symbols of the glories of the past which are still relevant today.
