
Research Article
The Optimal Sequence of Prices and Auctions
- @INPROCEEDINGS{10.4108/eai.8-8-2015.2260557, author={Hanzhe Zhang}, title={The Optimal Sequence of Prices and Auctions}, proceedings={The Third Conference on Auctions, Market Mechanisms and Their Applications}, publisher={ACM}, proceedings_a={AMMA}, year={2015}, month={8}, keywords={dynamic mechanism design auction versus price buy-it-now}, doi={10.4108/eai.8-8-2015.2260557} }
- Hanzhe Zhang
 Year: 2015
 The Optimal Sequence of Prices and Auctions
 AMMA
 ICST
 DOI: 10.4108/eai.8-8-2015.2260557
Abstract
Consider a monopolist seller who must use posted prices and reserve price auctions to sell one unit of an indivisible good while buyers with independent private values arrive over time. Assume an auction costs more to the seller or to the buyers than a posted price. For a wide range of auction cost, the optimal mechanism sequence is a sequence of prices followed by a sequence of auctions. The prices-then-auctions sequence is optimal under various extensions of the basic setting and resembles a buy-it-now selling format on eBay.
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