The Concept of Place Identity in Coastal Areas Based on Threat Prediction of Earthquake with Tsunami Case Study: Mertasari Beach, Denpasar, Bali

The potential for natural and cultural tourism in Bali has occupied the first position as the most favorite tourist destination in the world in 2017, one of which is due to the charm of the coastal area in Denpasar City, Bali, not Mertasari Sanur beach. This is inseparable from the concept of place identity that is applied to human settings, the physical environment and activities as the leading tourism potential. But behind this potential, it turns out that the Mertasari Sanur coastal area holds the threat of an earthquake and a tsunami. Located about 200 kilometers from the meeting of the Australian and Asian plates or known as the megathrust plate, the coast of Sanur and its surroundings is the area most prone to tsunami impacts. In terms of perception of familiarity, the Mertasari Beach area is already well known by tourists, although it is still less popular than Sanur Beach and its surroundings. In terms of the commitment of the local community to live and settle in the Mertasari Beach area is very high with 80% choosing to stay. In terms of external evaluation of the beaches around and in Bali, there are 3 uniqueness of Mertasari Beach, namely being able to see the sunrise and sunset in one place, the best location for kite competitions with the characteristics of flat land topography and good wind conditions, as well as the presence of tourist attractions. new on the coast named Taman Inspiration Mertasari Muntig Siokan.