Proceedings of the 2nd International Conference on Economics, Business, and Government Challenges, EBGC 2019, 3 October, UPN " Veteran" East Java, Surabaya, Indonesia

Research Article

Development of Marketing Learning to Improve Social Skills Based on Information Technology at Community Learning Center

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  • @INPROCEEDINGS{10.4108/eai.3-10-2019.2291824,
        author={Rita  Aryani},
        title={Development of Marketing Learning to Improve Social Skills Based on Information Technology at Community Learning Center},
        proceedings={Proceedings of the 2nd International Conference on Economics, Business, and Government Challenges, EBGC 2019, 3 October, UPN " Veteran" East Java, Surabaya, Indonesia},
        publisher={EAI},
        proceedings_a={EBGC},
        year={2020},
        month={2},
        keywords={information technology marketing learning social skills},
        doi={10.4108/eai.3-10-2019.2291824}
    }
    
  • Rita Aryani
    Year: 2020
    Development of Marketing Learning to Improve Social Skills Based on Information Technology at Community Learning Center
    EBGC
    EAI
    DOI: 10.4108/eai.3-10-2019.2291824
Rita Aryani1,*
  • 1: Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Panca Sakti, Bekasi Jawa Barat, Indonesia
*Contact email: ritaar1757@gmail.com

Abstract

Marketing learning is a teaching and learning process that occurs from a business activity that is designed to plan, determine costs, promotion, and distribution of goods so that it reaches the consumer. The development of information technology can be used as a tool used in the teaching and learning process. The purpose of this research is to find and develop marketing learning in improving one's skills in study groups. The research method used is the Research & Development (Research & Development) method, and data analysis uses a Qualitative approach and literature review that utilizes all the information needed. The results to be achieved are all members who are members of the learning center are expected to increase their skills in marketing to take advantage of internet technology.