Research Article
A Narrative Literature Review and E-Commerce Website Research
@ARTICLE{10.4108/eai.29-5-2018.154806, author={K.M. Rahman}, title={A Narrative Literature Review and E-Commerce Website Research}, journal={EAI Endorsed Transactions on Scalable Information Systems}, volume={5}, number={17}, publisher={EAI}, journal_a={SIS}, year={2018}, month={5}, keywords={information systems, distributed systems, culture, e-commerce, website design, narrative literature review, information security, scalability}, doi={10.4108/eai.29-5-2018.154806} }- K.M. Rahman
Year: 2018
A Narrative Literature Review and E-Commerce Website Research
SIS
EAI
DOI: 10.4108/eai.29-5-2018.154806
Abstract
In this study, a narrative literature review regarding culture and e-commerce website design has been introduced. Cultural aspect and e-commerce website design will play a significant role for successful global e-commerce sites in the future. Future success of businesses will rely on e-commerce. To compete in the global e-commerce marketplace, local businesses need to focus on designing culturally friendly e-commerce websites. To the best of my knowledge, there has been insignificant research conducted on correlations between culture and e-commerce website design. The research shows that there are correlations between e-commerce, culture, and website design. The result of the study indicates that cultural aspects influence e-commerce website design. This study aims to deliver a reference source for information systems and information technology researchers interested in culture and e-commerce website design, and will show less-focused research areas in addition to future directions.
Copyright © 2018 K.M. Rahman, licensed to EAI. This is an open access article distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/3.0/), which permits unlimited use, distribution and reproduction in any medium so long as the original work is properly cited.