sis 18(17): e1

Research Article

A Narrative Literature Review and E-Commerce Website Research

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  • @ARTICLE{10.4108/eai.29-5-2018.154806,
        author={K.M. Rahman},
        title={A Narrative Literature Review and E-Commerce Website Research},
        journal={EAI Endorsed Transactions on Scalable Information Systems},
        keywords={information systems, distributed systems, culture, e-commerce, website design, narrative literature review, information security, scalability},
  • K.M. Rahman
    Year: 2018
    A Narrative Literature Review and E-Commerce Website Research
    DOI: 10.4108/eai.29-5-2018.154806
K.M. Rahman1,*
  • 1: View Soft Inc., Ashburn, Virginia, USA
*Contact email:


In this study, a narrative literature review regarding culture and e-commerce website design has been introduced. Cultural aspect and e-commerce website design will play a significant role for successful global e-commerce sites in the future. Future success of businesses will rely on e-commerce. To compete in the global e-commerce marketplace, local businesses need to focus on designing culturally friendly e-commerce websites. To the best of my knowledge, there has been insignificant research conducted on correlations between culture and e-commerce website design. The research shows that there are correlations between e-commerce, culture, and website design. The result of the study indicates that cultural aspects influence e-commerce website design. This study aims to deliver a reference source for information systems and information technology researchers interested in culture and e-commerce website design, and will show less-focused research areas in addition to future directions.