Proceedings of the 3rd International Conference on Educational Innovation and Multimedia Technology, EIMT 2024, March 29–31, 2024, Wuhan, China

Research Article

Innovation and Communication Strategy of Tianjin Kite Wei Intangible Cultural Heritage under Digital Media Technology

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  • @INPROCEEDINGS{10.4108/eai.29-3-2024.2347760,
        author={Li  Ren and Xiao  Guo and Jiahui  Li},
        title={Innovation and Communication Strategy of Tianjin Kite Wei Intangible Cultural Heritage under Digital Media Technology},
        proceedings={Proceedings of the 3rd International Conference on Educational Innovation and Multimedia Technology, EIMT 2024, March 29--31, 2024, Wuhan, China},
        publisher={EAI},
        proceedings_a={EIMT},
        year={2024},
        month={6},
        keywords={digital media technology; tianjin kite wei; intangible cultural heritage},
        doi={10.4108/eai.29-3-2024.2347760}
    }
    
  • Li Ren
    Xiao Guo
    Jiahui Li
    Year: 2024
    Innovation and Communication Strategy of Tianjin Kite Wei Intangible Cultural Heritage under Digital Media Technology
    EIMT
    EAI
    DOI: 10.4108/eai.29-3-2024.2347760
Li Ren1,*, Xiao Guo1, Jiahui Li1
  • 1: Tianjin University of Technology
*Contact email: 12409643@qq.com

Abstract

With the continuous development of modern technology, digital media technology, with its unique advantages, has provided new paths for the innovation and dissemination of intangible cultural heritage. Taking Tianjin Wei Kite as an example of intangible cultural heritage, this paper analyzes the current situation and problems of Tianjin Wei Kite's intangible cultural heritage, expounds the significance of using digital media communication technology to innovate and disseminate Tianjin Wei Kite, and proposes specific innovation strategies from the aspects of building digital archives, designing data visualization, creating exclusive "cultural IP", and utilizing virtual reality technology. By developing new media platforms for kite-making, creating interactive intangible cultural heritage experience museums, and formulating long-term poli-cy mechanisms, the dissemination of Tianjin Wei Kite's intangible cultural heritage can be promoted, aiming to provide reference for the inheritance and protection of other intangible cultural heritage.