The Value Implication and Practical Path of Ideological and Political Education in Colleges and Universities in the Era of Media Integration

At present, media integration has gradually penetrated into the entire process and all aspects of college education with its strong information dissemination ability and rich interactive experience. It not only brings new opportunities for the ideological and political education and teaching of colleges and universities, but also faces a severe test. In this regard, this article first analyzes the background of the construction of ideological and political education teaching platforms in colleges and universities in the media integration environment, pointed out the challenges facing the current education and teaching, and proposed targeted construction strategies. By implementing these strategies, we expect to build a platform for ideological and political education teaching platforms that meet the needs of the times and are full of innovative vitality, thereby improving the effectiveness of teaching and enhancing students' ideological and political literacy. Practice has shown that the ideological and political education teaching platform based on media integration technology not only enhances the abundance of ideological and political education resources, but also integrates more teaching methods, achieving digital transformation of teaching modes and making positive attempts for the innovative development of ideological and political education teaching in universities.