Proceedings of the 3rd International Conference on Educational Innovation and Multimedia Technology, EIMT 2024, March 29–31, 2024, Wuhan, China

Research Article

Multidimensional Decoding of Teachers' Behavioral Intention in online Education-- Based on the Empirical Research of Young Teachers in Chinese Universities

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  • @INPROCEEDINGS{10.4108/eai.29-3-2024.2347636,
        author={Tianhang  Ma and Hong  Zhang},
        title={Multidimensional Decoding of Teachers' Behavioral Intention in online Education-- Based on the Empirical Research of Young Teachers in Chinese Universities},
        proceedings={Proceedings of the 3rd International Conference on Educational Innovation and Multimedia Technology, EIMT 2024, March 29--31, 2024, Wuhan, China},
        publisher={EAI},
        proceedings_a={EIMT},
        year={2024},
        month={6},
        keywords={young teachers in universities; online education; behavioral intention; tam},
        doi={10.4108/eai.29-3-2024.2347636}
    }
    
  • Tianhang Ma
    Hong Zhang
    Year: 2024
    Multidimensional Decoding of Teachers' Behavioral Intention in online Education-- Based on the Empirical Research of Young Teachers in Chinese Universities
    EIMT
    EAI
    DOI: 10.4108/eai.29-3-2024.2347636
Tianhang Ma1, Hong Zhang1,*
  • 1: Chengdu Neusoft University School of Information and Business Management
*Contact email: ZhangHong@nsu.edu.cn

Abstract

Online education is one of the directions of education reform, and teachers' behavioral intention in online education is the key to promote the development of online education and improve the quality of online education. This study explores the multi-dimensional factors of young teachers' behavioral intention to online education in Chinese universities, and analyzes the factors that can affect the perceived usefulness and perceived ease of use. Questionnaire survey was conducted on 169 young teachers in universities in different regions of China and found that expectation confirmation, subjective norm, perceived usefulness and perceived ease of use had positive effects on young teachers' behavioral intention in online education. Therefore, this study suggests establish an online education evaluation mechanism and strengthen positive incentives. Clarify the strategic direction of online education and actively promote and strengthen practice. Choose mature and reliable online education platforms. Strengthen in-service training and continuing education.