Research Article
The Emerging Technologies of Artificial Intelligence Based Consumer Tools in the Retail Sector
@INPROCEEDINGS{10.4108/eai.28-4-2025.2357936, author={Jyothis Rachel Mathews and Ebenezer Paul Rajan T.Y}, title={The Emerging Technologies of Artificial Intelligence Based Consumer Tools in the Retail Sector}, proceedings={Proceedings of the 4th International Conference on Information Technology, Civil Innovation, Science, and Management, ICITSM 2025, 28-29 April 2025, Tiruchengode, Tamil Nadu, India, Part I}, publisher={EAI}, proceedings_a={ICITSM PART I}, year={2025}, month={10}, keywords={applications artificial intelligence retail shopping industry virtual assistance}, doi={10.4108/eai.28-4-2025.2357936} }- Jyothis Rachel Mathews
Ebenezer Paul Rajan T.Y
Year: 2025
The Emerging Technologies of Artificial Intelligence Based Consumer Tools in the Retail Sector
ICITSM PART I
EAI
DOI: 10.4108/eai.28-4-2025.2357936
Abstract
Retail is one of the most tech-driven sectors making use of AI and AR. These technologies are transforming the way people shop and how companies do business. This paper reviews the existing usage and current applications of AI technology and AR technology in retail and discusses the prospects of their future, emphasizing their ways to facilitate operation and improve consumer satisfaction. AI’s use cases in retail range from automated inventory management to personalized product suggestions and recommendations. On the other side, AR acts as a real bridge between digital and physical worlds with interactive shopping experiences, product visualizations and virtual try-ons. Based on case studies and a data driven perspective, this work advocates for the transformative power of AI and AR in retail and for the necessity of an ethical implementation of such disruptive technologies, where innovation goes hand in hand with values. More and more, retailers are using artificial intelligence (AI) capabilities like data analytics, customer relationship management (CRM) systems to discover opportunities in the field. AI enhances performance expectation-though its influence on anthropomorphizing is not as strong as anticipated from the data. In addition, the Indian retail industry has turned out to be the most potential sector that has taken this technology with an appetite for growth.
