The Role of the Local Community in Geographic Indications based on Tourism Intellectual Property

A geographical indication is a part of communal intellectual property rights owned explicitly by groups in a community. Due to a lack of legal awareness among business actors, limited information in the community, and a lack of attention from the government and stakeholders, the development of geographical indication in Indonesia has not been evenly distributed, and business actors have not fully obtained this right in various regions. Therefore, an analysis using a descriptive empirical juridical approach is required to investigate these conditions. This analysis is supported by primary and secondary legal materials obtained through a literature review. The analysis results have revealed that the local community plays a significant role in providing legal protection for geographical indications. As the core of geographical indications, the local community cannot be separated, considering the urgency and strong correlation between the aspects as integral parts. In addition, Indonesia's growing number of tourism sectors may provide opportunities for commercializing tourism products. Therefore, tourism can provide a close correlation with intellectual property that can differentiate products on the market, as well as serves as an effort to improve the tourist destination branding by presenting tourism with a distinctive intellectual property-based nature that can attract both domestic and foreign visitors.