Research Article
The Role of Peers in Encouraging the Students Digipreneur Intentions
@INPROCEEDINGS{10.4108/eai.27-7-2021.2316883, author={Jarot Tri Bowo Santoso and Dian Fithra Permana and Hana Netti Purasani}, title={The Role of Peers in Encouraging the Students Digipreneur Intentions}, proceedings={Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICE-BEES}, year={2022}, month={3}, keywords={digipreneur intentions peers digital business}, doi={10.4108/eai.27-7-2021.2316883} }- Jarot Tri Bowo Santoso
Dian Fithra Permana
Hana Netti Purasani
Year: 2022
The Role of Peers in Encouraging the Students Digipreneur Intentions
ICE-BEES
EAI
DOI: 10.4108/eai.27-7-2021.2316883
Abstract
The Covid-19 pandemic triggers declining economic growth which has impacted most companies going out of business. Other serious effects in Indonesia are layoffs of employees and encouraging unemployment rate. One way to overcome this unemployment issue is through the creation of new digital-based entrepreneurs. It is initiated by instilling digipreneur intention for youth such as college including students. Empowering the role of peers is one among many efforts to support this program. This research aims to analyze the influence and role of peers in improving the students' digipreneur intention. This survey model descriptive research was conducted on 123 students of economic education at the Faculty of Economics of Universitas Negeri Semarang (UNNES) class 2018. The data are collected using questionnaires and interview methods. The data are then analyzed descriptively by percentage. Qualitative data are analyzed using interactive models, namely data reduction, data display, and conclusion drawing. The results of the research show that: (1) peers are very influential in improving the students' digipreneur intention, and; (2) the peers play crucial roles in improving the students’ digipreneur intention, especially in sharing about personal issues.