Green Behavior towards the Usage of Shopping Bags

The widespread use of plastic waste results in various environmental problems. Indonesia ranks second in the world for mismanaged plastic waste. APRINDO has agreed that retailers or wholesalers will no longer provide plastic bags to consumers for free but will instead charge a fee of Rp. 200. The government is implementing a plastic bag restriction policy and encouraging consumers to use shopping bags, which has the aim of reducing plastic waste. The primary objective of this study is to investigate the impact of attitude, subjective norms, and perceived behavioral control on individuals' engagement in green behavior. The present study was carried out on a sample of individuals in Indonesia who engage in shopping activities at retail or supermarket establishments. The inclusion criteria for participants were individuals aged 17 years and above, as well as individuals who possess prior expertise in using environmentally-friendly products, as shopping bags. The empirical findings of this study demonstrate that attitude has a positive and statistically significant impact on green behavior. Similarly, subjective norms are found to have a positive and statistically significant influence on green behavior. Additionally, perceived behavioral control is observed to have a positive and statistically significant effect on green behavior.