Research Article
Analysis of The Impact of Cryptocurrency Loss Risks and Returns on Gen Z Investment Decisions
@INPROCEEDINGS{10.4108/eai.26-9-2023.2350701, author={Anastasia Audrie Paretta and Regina Ameylia and Setiani Putri Hendratno}, title={Analysis of The Impact of Cryptocurrency Loss Risks and Returns on Gen Z Investment Decisions}, proceedings={Proceedings of the 7th International Research Conference on Economics and Business, IRCEB 2023, 26 September 2023, Malang, East Java, Indonesia}, publisher={EAI}, proceedings_a={IRCEB}, year={2024}, month={11}, keywords={cryptocurrency risks returns generation z financial behavior financial literacy}, doi={10.4108/eai.26-9-2023.2350701} }- Anastasia Audrie Paretta
Regina Ameylia
Setiani Putri Hendratno
Year: 2024
Analysis of The Impact of Cryptocurrency Loss Risks and Returns on Gen Z Investment Decisions
IRCEB
EAI
DOI: 10.4108/eai.26-9-2023.2350701
Abstract
Cryptocurrency is a digital currency that has developed rapidly in recent years, especially among Generation Z. Despite the high risks, Generation Z investors remain interested in cryptocurrencies because fluctuations can make people earn higher profits than other investment instruments. This study aims to determine whether the impact of the risk of loss and the rate of return of this cryptocurrency affects (or not) the investment decisions of Generation Z. This research uses qualitative methods; data are obtained from interviews by applying the purposive sampling technique to Generation Z, which invests in cryptocurrency. The results show that one of the main reasons respondents choose to invest in cryptos is that they have a high return. The results also show that risk and return affect cryptocurrency investment decisions. This finding calls for Generation Z to apply financial behavior well by balancing behavioral biases and financial literacy to produce optimal investment decisions.
