Research Article
Eco-Print as an Environmental-Based Art Product: A Study of Consumer Perception and Preferences
@INPROCEEDINGS{10.4108/eai.26-9-2023.2350691, author={Etty Soesilowati and Grisvia Agustin and Annisau Nafiah}, title={Eco-Print as an Environmental-Based Art Product: A Study of Consumer Perception and Preferences }, proceedings={Proceedings of the 7th International Research Conference on Economics and Business, IRCEB 2023, 26 September 2023, Malang, East Java, Indonesia}, publisher={EAI}, proceedings_a={IRCEB}, year={2024}, month={11}, keywords={eco-print consumer perception and preference textile industry}, doi={10.4108/eai.26-9-2023.2350691} }- Etty Soesilowati
Grisvia Agustin
Annisau Nafiah
Year: 2024
Eco-Print as an Environmental-Based Art Product: A Study of Consumer Perception and Preferences
IRCEB
EAI
DOI: 10.4108/eai.26-9-2023.2350691
Abstract
The research aims to investigate public perceptions and preferences for eco-print products. The sample for this present study was the product of AELEEN ECO CRAFT and their consumers. Furthermore, the data were estimated using percentage descriptive analysis to study consumer characteristics and product purchase decision-making processes, as well as Fishbein multi-angle analysis to describe consumer attitudes toward a product. The findings indicate that 57% of consumers choose eco-print products because of their attractive colors. In addition, approximately 41% of consumers perceived that the quality of the fabric was cold, while 43.2% argued the price was the same as the benefit. Lastly, more than 62% of customers obtain information about the product via social media. This study also revealed that quality and benefit attributes become important aspects. This study recommends that manufacturers should improve the quality, quantity, and continuity of eco-print products and inhibition maintenance since unique art products require direct contact with the wearer.
