Research Article
How Do Social Media Influencers Play a Role in Indonesian Student Career Planning?
@INPROCEEDINGS{10.4108/eai.26-9-2023.2350689, author={Lela Lestari and Annisa Yasmin and Dea Nurita and Shavira Ayu Ningtias}, title={How Do Social Media Influencers Play a Role in Indonesian Student Career Planning?}, proceedings={Proceedings of the 7th International Research Conference on Economics and Business, IRCEB 2023, 26 September 2023, Malang, East Java, Indonesia}, publisher={EAI}, proceedings_a={IRCEB}, year={2024}, month={11}, keywords={career planning social media influencer (smi) generation z social media}, doi={10.4108/eai.26-9-2023.2350689} }- Lela Lestari
Annisa Yasmin
Dea Nurita
Shavira Ayu Ningtias
Year: 2024
How Do Social Media Influencers Play a Role in Indonesian Student Career Planning?
IRCEB
EAI
DOI: 10.4108/eai.26-9-2023.2350689
Abstract
The objective of this paper is to investigate the opinions of Generation Z students in Indonesia regarding the role of Social Media Influencers (SMIs) in their career planning process. This qualitative research used data collection through in-depth interviews with ten students from various universities in Indonesia. The selection of informants in this study used non-random sampling with a purposive sampling technique. The qualifications for selecting informants in this research are Generation Z students in Indonesia who follow at least one SMI who shares content about careers on social media. The finding for this research is that Generation Z students in Indonesia use social media to follow SMIs who share about careers to start planning their careers before graduating. The informants generally expressed that the three stages in career planning (self-assessment, career exploration, and job search) can be supported by information provided by SMIs who share content about careers on social media.
