Designing Media and Learning Materials for Character Coaching Techniques to Prevent Bullying

Bullying, including its digital form, cyberbullying, remains a significant challenge for adolescents globally, particularly in Indonesia. This study develops media and learning materials utilizing a character coaching technique known as the "RASA" model (Receive, Acknowledge, Summarize, Ask) to address bullying in schools. The character-based approach aims to equip students with the ability to recognize, understand, and effectively respond to bullying situations, fostering empathy, self-awareness, and social responsibility. The research was conducted in two junior high schools in Medan and involved both students and teachers as subjects. Data was collected through observation, interviews, and questionnaires, with pre-test and post-test analyses showing significant improvements in students' understanding and skills in bullying prevention. The "RASA" model proved effective in reducing instances of cyberbullying and improving students' ability to recognize and address subtle forms of bullying, such as trickery and impersonation. This study concludes that character coaching through the "RASA" model is a practical and effective method for promoting bullying prevention and fostering a safer, more inclusive school environment. The developed mobile application was validated by experts and demonstrates potential for broader implementation in Indonesian schools to support character development and combat bullying.