Proceedings of the 1st Tidar International Conference on Advancing Local Wisdom Towards Global Megatrends, TIC 2020, 21-22 October 2020, Magelang, Jawa Tengah, Indonesia

Research Article

Local Government Strategy in Fostering Traditional Market Competitiveness through Revitalization (A Study at Pemalang Traditional Market)

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  • @INPROCEEDINGS{10.4108/eai.21-10-2020.2311906,
        author={I Gede Eko Putra Sri Sentanu and Akbar Noor Muhammad Wijayanto and Fahmi  Firmansyah and Mahadiansar  Mahadiansar and Fannidya Hamdani Zeho},
        title={Local Government Strategy in Fostering Traditional Market Competitiveness through Revitalization  (A Study at Pemalang Traditional Market)},
        proceedings={Proceedings of the 1st Tidar International Conference on Advancing Local Wisdom Towards Global Megatrends, TIC 2020, 21-22 October 2020, Magelang, Jawa Tengah, Indonesia},
        publisher={EAI},
        proceedings_a={TIC},
        year={2021},
        month={11},
        keywords={strategy revitalization traditional market competitiveness nvivo},
        doi={10.4108/eai.21-10-2020.2311906}
    }
    
  • I Gede Eko Putra Sri Sentanu
    Akbar Noor Muhammad Wijayanto
    Fahmi Firmansyah
    Mahadiansar Mahadiansar
    Fannidya Hamdani Zeho
    Year: 2021
    Local Government Strategy in Fostering Traditional Market Competitiveness through Revitalization (A Study at Pemalang Traditional Market)
    TIC
    EAI
    DOI: 10.4108/eai.21-10-2020.2311906
I Gede Eko Putra Sri Sentanu1,*, Akbar Noor Muhammad Wijayanto1, Fahmi Firmansyah2, Mahadiansar Mahadiansar1, Fannidya Hamdani Zeho1
  • 1: Universitas Brawijaya, Indonesia
  • 2: Universitas Pancasakti Tegal, Indonesia
*Contact email: sentanu@ub.ac.id

Abstract

Revitalization of traditional markets is an effort conducted by the government in fostering economic development, local government revenue (PAD), and fair competitiveness in global competition. Besides, the implementation of traditional market revitalization faces various problems. One of them is a relocation of traders while the market is being revitalized, budget management for traditional market revitalization, and competent human resources in traditional market revitalization programs. Therefore, the appropriate strategy in facing those problems is needed. The appropriate strategy must cover the achieving process, the goal, and the result of traditional market revitalization programs. Furthermore, a descriptive method along with a qualitative approach is employed in this study. The data of this study were then analyzed by employing the Miles and Huberman analysis model with the NVivo application. The results of this study indicate that three important things should be taken into consideration: 1) adjusting the budget to the revitalized target market based on the needs and conditions of the traditional market. 2) Providing socialization to the market traders related to the purpose and the goal of revitalization. 3) Providing the strategy in adjusting human resources involved in traditional market revitalization programs. The involvement of human resources in this program reflects the solid cooperation in developing and fostering the economy of Pemalang.