Research Article
Development Model Of Typical Regional Product Marketing Based on Employee Development For Entering The Centralized Market
@INPROCEEDINGS{10.4108/eai.20-1-2018.2282447, author={Zaleha Trihandayani and Ahmad Ady Arifai and Sabil Sabil}, title={Development Model Of Typical Regional Product Marketing Based on Employee Development For Entering The Centralized Market}, proceedings={Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia}, publisher={EAI}, proceedings_a={WMA-1}, year={2019}, month={9}, keywords={typical model regional product marketing employee development centralized market}, doi={10.4108/eai.20-1-2018.2282447} }- Zaleha Trihandayani
Ahmad Ady Arifai
Sabil Sabil
Year: 2019
Development Model Of Typical Regional Product Marketing Based on Employee Development For Entering The Centralized Market
WMA-1
EAI
DOI: 10.4108/eai.20-1-2018.2282447
Abstract
Opportunities for business people to contribute and promote the economy very important to enhancement the market activity that are in the area, regional economy will be weak if not supported by the strength of the opportunity businesses. The power unit of anyl businesses in the region is in anticipation to avoid Hollow Middle is a medium-sized and large enterprises that strength and weakness to go nationally and internationally. Competitive advantage typical regional products are not only influenced by the employee advantages, but is also influenced by the human resources (HR) and Operational in shaping the development of local specialty products, employee to enter the centralized market. It can be concluded that; First, internal factors against and employee development for centralized market negative effect. Secondly, the positive effect centralized market on the entering development. Third, external factors on entering development and centralized market influence positively. Fourth, the internal factors of the employee development and market centre was not significant. Fifth, while also not significant employee development to centralized market. Sixth, external factors on development of labor and significant centralized market.