Research Article
The Influence of Product and Price toward Costumers' Satisfaction at Traditional Market in Sekayu
@INPROCEEDINGS{10.4108/eai.20-1-2018.2282078, author={Sri Gustini and Ika Rakhmalina and Neti Erlina and Septaniar Septaniar}, title={The Influence of Product and Price toward Costumers' Satisfaction at Traditional Market in Sekayu}, proceedings={Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia}, publisher={EAI}, proceedings_a={WMA-1}, year={2019}, month={9}, keywords={product price consumers' satisfaction}, doi={10.4108/eai.20-1-2018.2282078} }- Sri Gustini
Ika Rakhmalina
Neti Erlina
Septaniar Septaniar
Year: 2019
The Influence of Product and Price toward Costumers' Satisfaction at Traditional Market in Sekayu
WMA-1
EAI
DOI: 10.4108/eai.20-1-2018.2282078
Abstract
This research goal is to know the influence of product and price toward costumers' satisfaction at traditional market in Sekayu. In this research, sample was taken by using Maholtra with the total number of sample was 90 persons; those are the consumers of traditional market in Sekayu. Sampling technique is purposive sampling. Data was taken by using questionnaire which was been measured by Likert scale. This research used multiple linear regression analysis by helping of SPSS 17.00 version program. The research result showed that product variable (X1) and price (X2) pertially also have influence toward costumers' satisfaction at Sekayu traditional market.
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