Research Article
Development of Sustainable Beef Dendeng Agro industry Business Scale in Aceh Province with SWOT Analysis, Case Study: Beef Dendeng Aceh of PT. Gunung Seulawah
@INPROCEEDINGS{10.4108/eai.20-1-2018.2282076, author={Sitti Zubaidah and Suryani Suryani and Zaenal Fanani and Budi Hartono and Lilik Eka Radiati and Dimas Pratidina Puriastuti Hadiani and Feby Milanie}, title={Development of Sustainable Beef Dendeng Agro industry Business Scale in Aceh Province with SWOT Analysis, Case Study: Beef Dendeng Aceh of PT. Gunung Seulawah}, proceedings={Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia}, publisher={EAI}, proceedings_a={WMA-1}, year={2019}, month={9}, keywords={livestock agro industry beef dendeng internal factor external factor sustainable}, doi={10.4108/eai.20-1-2018.2282076} }- Sitti Zubaidah
Suryani Suryani
Zaenal Fanani
Budi Hartono
Lilik Eka Radiati
Dimas Pratidina Puriastuti Hadiani
Feby Milanie
Year: 2019
Development of Sustainable Beef Dendeng Agro industry Business Scale in Aceh Province with SWOT Analysis, Case Study: Beef Dendeng Aceh of PT. Gunung Seulawah
WMA-1
EAI
DOI: 10.4108/eai.20-1-2018.2282076
Abstract
The development of sustainable agro industrial scale beef dendeng aceh (BDA) in Banda Aceh City has never been done as one of the regional economic improvement. The purpose of this study is how the strategy of developing the business of BDA in Banda Aceh City, become a new scientific contribution in the development of science in the field of agro industry of sustainable livestock and become a new concept for the development of other local agro industry. This research has been conducted for a year through analysis of SWOT on agro-industry of small-scale BDA that has been established over 25 years. The result of this research that in ABDA-GS have internal factor strength is > 2.50 while the weakness < 2.50 meanwhile treats is also >2.50. Therefore, the ABDA-GS business scale development strategy is an internal factor that needs to be improved, strengthened, and retained are product and capital, and promotion, service, corporate finance, innovation, and business risk (weakness), while external factors are necessary to enhance, utilize or cooperate, consumers, technology, the involvement of the Aceh Government, current economic conditions, socio-cultural activities and traders (opportunities) and market share, the same business competitors inside and outside areas as well as security.