Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia

Research Article

Development of Sustainable Beef Dendeng Agro industry Business Scale in Aceh Province with SWOT Analysis, Case Study: Beef Dendeng Aceh of PT. Gunung Seulawah

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  • @INPROCEEDINGS{10.4108/eai.20-1-2018.2282076,
        author={Sitti  Zubaidah and Suryani  Suryani and Zaenal  Fanani and Budi  Hartono and Lilik Eka  Radiati and Dimas Pratidina Puriastuti Hadiani and Feby  Milanie},
        title={Development of Sustainable Beef Dendeng Agro industry Business Scale in Aceh Province with SWOT Analysis, Case Study: Beef Dendeng Aceh of PT. Gunung Seulawah},
        proceedings={Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia},
        publisher={EAI},
        proceedings_a={WMA-1},
        year={2019},
        month={9},
        keywords={livestock agro industry beef dendeng internal factor external factor sustainable},
        doi={10.4108/eai.20-1-2018.2282076}
    }
    
  • Sitti Zubaidah
    Suryani Suryani
    Zaenal Fanani
    Budi Hartono
    Lilik Eka Radiati
    Dimas Pratidina Puriastuti Hadiani
    Feby Milanie
    Year: 2019
    Development of Sustainable Beef Dendeng Agro industry Business Scale in Aceh Province with SWOT Analysis, Case Study: Beef Dendeng Aceh of PT. Gunung Seulawah
    WMA-1
    EAI
    DOI: 10.4108/eai.20-1-2018.2282076
Sitti Zubaidah1,*, Suryani Suryani1, Zaenal Fanani2, Budi Hartono2, Lilik Eka Radiati2, Dimas Pratidina Puriastuti Hadiani3, Feby Milanie4
  • 1: Department of Livestock, Universitas Almuslim, Bireuen, Indonesia
  • 2: Faculty of Animal Husbandry, Universitas Brawijaya, Malang, Indonesia
  • 3: Department of Livestock, Universitas Kanjuruhan, Malang, Indonesia
  • 4: Department of Management, Universitas Pembangunan Panca Budi, Medan, Indonesia
*Contact email: dacha.aceh@gmail.com

Abstract

The development of sustainable agro industrial scale beef dendeng aceh (BDA) in Banda Aceh City has never been done as one of the regional economic improvement. The purpose of this study is how the strategy of developing the business of BDA in Banda Aceh City, become a new scientific contribution in the development of science in the field of agro industry of sustainable livestock and become a new concept for the development of other local agro industry. This research has been conducted for a year through analysis of SWOT on agro-industry of small-scale BDA that has been established over 25 years. The result of this research that in ABDA-GS have internal factor strength is > 2.50 while the weakness < 2.50 meanwhile treats is also >2.50. Therefore, the ABDA-GS business scale development strategy is an internal factor that needs to be improved, strengthened, and retained are product and capital, and promotion, service, corporate finance, innovation, and business risk (weakness), while external factors are necessary to enhance, utilize or cooperate, consumers, technology, the involvement of the Aceh Government, current economic conditions, socio-cultural activities and traders (opportunities) and market share, the same business competitors inside and outside areas as well as security.