Research Article
Usage Tourism Websites; An Formative Measurement on Technology, Organization, Environment (TOE) Model in Indonesia
@INPROCEEDINGS{10.4108/eai.20-1-2018.2281947, author={Vera Pujani and Meuthia Meuthia and Yulia Hendri Yeni and Erna Widyastuti and Thatok Asmuni}, title={Usage Tourism Websites; An Formative Measurement on Technology, Organization, Environment (TOE) Model in Indonesia}, proceedings={Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia}, publisher={EAI}, proceedings_a={WMA-1}, year={2019}, month={9}, keywords={toe formative adoption model sem/pls}, doi={10.4108/eai.20-1-2018.2281947} }- Vera Pujani
Meuthia Meuthia
Yulia Hendri Yeni
Erna Widyastuti
Thatok Asmuni
Year: 2019
Usage Tourism Websites; An Formative Measurement on Technology, Organization, Environment (TOE) Model in Indonesia
WMA-1
EAI
DOI: 10.4108/eai.20-1-2018.2281947
Abstract
The study aims to investigate the influence of TOE (Technological Organizational Environmental) framework among Small Medium-sized Tourism Enterprises (SMTEs) using formative measurement. The composition of TOE is formed by perceived benefit, cost, compatibility, information intensity, the conversance of the CEO, the newfangledness of the CEO, competition, the pressure of the customers or the suppliers, and support from technology merchants. An online-based questionnaire survey was organized by a-91 firm of the tourism sector. The data were analyzed by employing formative measurement model through SEM/PLS technique. The research result shows that technological and environmental aspect becomes the most significant construct towards adoption model rather than organizational aspect. Implications of these results are discussed.
