Posters Design for Anti-Hoax Campaign

Poster is one of visual communication media used to deliver the messages of a social movement or campaign. Visual communication conveys messages using understandable letters, symbols, colors, images, etc. This research aims to analyze the poster design of Anti-Hoax Campaign made by students of Library and Information Science Program at Faculty of Communication Science Universitas Padjadjaran, class 2016. This research used qualitative method with content analysis approach to 26 posters. The results show that some of the student groups have made a good poster designs. They combine all of poster elements such as images, text, letters, colors and compositions very well, while some other student groups could not make a good poster design. They cannot bring the images that suitable with text, the composition between text and images is not fit and text is too long or too small to read.The most common images shown in posters are a man in a prison or someone who imprisoned for spreading the hoax.Most of the messages conveyed in the posters are persuasive message by mentioning the negative consequences and only a small part contains informative messages. Overall, those posters able to convey anti-hoax messages for a campaign.