Research Article
The Millennial Generation Buying Behaviour in Purchasing Houses Case of Modest Housing Industry in Indonesia
@INPROCEEDINGS{10.4108/eai.20-1-2018.2281883, author={Kartini Istikomah}, title={The Millennial Generation Buying Behaviour in Purchasing Houses Case of Modest Housing Industry in Indonesia}, proceedings={Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia}, publisher={EAI}, proceedings_a={WMA-1}, year={2019}, month={9}, keywords={consumer behavior lifestyle perception motivation and purchase decision}, doi={10.4108/eai.20-1-2018.2281883} }- Kartini Istikomah
Year: 2019
The Millennial Generation Buying Behaviour in Purchasing Houses Case of Modest Housing Industry in Indonesia
WMA-1
EAI
DOI: 10.4108/eai.20-1-2018.2281883
Abstract
The purpose of the study was to examine buying behavior of the Indonesian Millennial Generation in purchasing the lower-income or the modest housing. The variables utilized in the study were Lifestyle, Perception, Motivation, as independent variables, and the Purchase Decision as dependent variable. It applied multiple regression analysis to find determining factors for those all independent variables. The respondents were the owners of the modest houses, the price lower than IDR 250 Mio, in Indonesia. The inquiry had done by an on-line questionnaire with google form, been up loaded throughout August to September 2017. The study applied purposive sampling method by controlling the first a hundred responses for the respondent ages of 30 to 40. The study inferred that the lifestyle or economy factors and motivation or investment factors were the salient factors for the buying behavior in purchasing the modest housing. The perception or the pride factors, however, were not the issues for the millenial to buy it. Most the respondents were evidently the millinial who living in the suburb of the Jakarta Metropolitant Area.