Analysis of Political Economy of Media Towards Women in Talkshow Television Program

This study aimed to explain and criticize women exploitation in mass media on television, particularly in reality show. The critical paradigm was used as a basis to examine and criticize women's reality as ‘television media industry logic’. This research used Political Economy Theory of Media offered by Vincent Mosco including the commodification of content, audiences, and labors that concerned on concept of feminism which often views women as a tool of exploitation only in media business, particularly in television. The research method used was a case study regarding the technical media of feminist. The data was obtained by conducting interviews and observation from which could be criticized that media was still in ease to use 'women' as a form of media commodity as a fragile creature, but women today stayed survive and enjoyed such experience. Moreover, the audiences were also geared towards such shows because in which described ‘the powerless women’, the victim of a man’s affair, and yet stayed great for being able to manage her patience for the sake of 'child'. While the commodification of labor had illustrated that television employees worked beyond the working hours and as the interests of media owners, especially when the program was in demand. Thus, as professional workers and had sufficient rational awareness, media workers remained subject to the interests of media owners and capital.