Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia

Research Article

Consumer Perceptions of Syariah Bank and Location (An Overview of Merchants Interest in Choosing Microfinance Financing for Syariah Banking in Bireuen District)

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  • @INPROCEEDINGS{10.4108/eai.20-1-2018.2281866,
        author={Hamdani  Hamdani and Wahyuddin  Albra and Nazir  Nazir and M.  Heikal and Mulia  Saputra and Sri  Gustini and Damanhur  Abbas and Henry  Aspan},
        title={Consumer Perceptions of Syariah Bank and Location (An Overview of Merchants Interest in Choosing Microfinance Financing for Syariah Banking in Bireuen District)},
        proceedings={Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia},
        publisher={EAI},
        proceedings_a={WMA-1},
        year={2019},
        month={9},
        keywords={perception shariah bank location micro business trader interests},
        doi={10.4108/eai.20-1-2018.2281866}
    }
    
  • Hamdani Hamdani
    Wahyuddin Albra
    Nazir Nazir
    M. Heikal
    Mulia Saputra
    Sri Gustini
    Damanhur Abbas
    Henry Aspan
    Year: 2019
    Consumer Perceptions of Syariah Bank and Location (An Overview of Merchants Interest in Choosing Microfinance Financing for Syariah Banking in Bireuen District)
    WMA-1
    EAI
    DOI: 10.4108/eai.20-1-2018.2281866
Hamdani Hamdani1,*, Wahyuddin Albra2, Nazir Nazir2, M. Heikal2, Mulia Saputra3, Sri Gustini4, Damanhur Abbas5, Henry Aspan6
  • 1: Department of Business Administration Studies Banking Finance, Politeknik Negeri Lhokseumawe, Aceh, Indonesia
  • 2: Department of Management, Universitas Malikussaleh, Aceh, Indonesia
  • 3: Department of Accounting, Universitas Syiah Kuala, Aceh, Indonesia
  • 4: Departement of Economic Management, STIE Rahmaniyah Sekayu, Sekayu, Indonesia
  • 5: Department of Islamic Economics, Universitas Malikussaleh, Aceh, Indonesia
  • 6: Department of Management, Universitas Pembangunan Panca Budi, Medan, Indonesia
*Contact email: hamdani@pnl.ac.id

Abstract

This study aims to determine consumer perceptions about syariah bank and location reviewed from the interest of merchants choosing micro business financing in sharia banking in Bireuen regency. Data collection method used in this research is survey using questionnaire. The sampling technique used cluster and sampling method. The population of this research is all traders of micro business located in 17 sub districts in Bireuen Regency which amounted to 2101 traders and samples of 100 traders that is an average of 5.9 per kecamatan. The result of research shows that consumer perception about syariah bank and location shows positive and significant influence, so that traders are interested in choosing micro business financing in syariah banking in Bireuen District.