Research Article
The Development of Capacity In Organizational Learning Toward Digital Literation Process At The Fishing Ship Industries, In Pekalongan City
@INPROCEEDINGS{10.4108/eai.15-9-2021.2315193, author={Hari Susanta Nugraha and Saryadi Saryadi and Widayanto Widayanto}, title={The Development of Capacity In Organizational Learning Toward Digital Literation Process At The Fishing Ship Industries, In Pekalongan City}, proceedings={Proceedings of the Third International Conference Administration Science, ICAS 2021, September 15 2021, Bandung, Indonesia}, publisher={EAI}, proceedings_a={ICAS}, year={2022}, month={1}, keywords={business communication; digital devices; organizational capability}, doi={10.4108/eai.15-9-2021.2315193} }- Hari Susanta Nugraha
Saryadi Saryadi
Widayanto Widayanto
Year: 2022
The Development of Capacity In Organizational Learning Toward Digital Literation Process At The Fishing Ship Industries, In Pekalongan City
ICAS
EAI
DOI: 10.4108/eai.15-9-2021.2315193
Abstract
A significant decline in business communication skills occurred in the fishing ship industries in Pekalongan City, due to the corona pandemic. In the beginning of March 2020, the market absorption of the fishing ship industries began to decrease by 25% and continued to decline until the end of 2020. However, the fishing ship industries in Pekalongan city still finding the difficulties for entering the domestic market due to social restriction. This condition encourages the fishing ship industries to conduct business communications using digital devices. The research aims to recognize the implementation of business engagement by using digital devices. The qualitative methods used to identify problems in learning digital devices. The in-depth interviews were used to explore each identified problem. The research result shows that, the process of acquisition of digital devices in learning organization remain very low. There is an inability of digital literacy based on digital devices in business actors as measured by increasing the quantity of market networks. That is why, the market absorption has decreased significantly. The contribution of research is that the use of digital devices encouraged the capability to improve organizational capabilities in customer engagement.