Proceedings of the 2nd EAI Bukittinggi International Conference on Education, BICED 2020, 14 September, 2020, Bukititinggi, West Sumatera, Indonesia

Research Article

Analysis of The Economic Behavior of Society E-Commerce as An Impact on The Development of The 4.0 Industrial Revolution and Society 5.0

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  • @INPROCEEDINGS{10.4108/eai.14-9-2020.2305669,
        author={Dito Aditia Darma Nasution and Iskandar  Muda and Aried  Sumekar and Erwin  Abubakar},
        title={Analysis of The Economic Behavior of Society E-Commerce as An Impact on The Development of The 4.0 Industrial Revolution and Society 5.0},
        proceedings={Proceedings of the 2nd EAI Bukittinggi International Conference on Education, BICED 2020, 14 September, 2020, Bukititinggi, West Sumatera, Indonesia},
        publisher={EAI},
        proceedings_a={BICED},
        year={2021},
        month={3},
        keywords={the economy of society 50; e-commerce; industrial revolution 40; behavioral economics},
        doi={10.4108/eai.14-9-2020.2305669}
    }
    
  • Dito Aditia Darma Nasution
    Iskandar Muda
    Aried Sumekar
    Erwin Abubakar
    Year: 2021
    Analysis of The Economic Behavior of Society E-Commerce as An Impact on The Development of The 4.0 Industrial Revolution and Society 5.0
    BICED
    EAI
    DOI: 10.4108/eai.14-9-2020.2305669
Dito Aditia Darma Nasution1,*, Iskandar Muda1, Aried Sumekar1, Erwin Abubakar1
  • 1: Faculty of Economics and Business, Universitas Sumatera Utara, Medan, Indonesia
*Contact email: ditoaditia@dosen.pancabudi.ac.id

Abstract

Technology is one of the tools to facilitate work. The development of technology has now become a thing that is a major human need in completing work. The development of technology began with the Industrial Revolution 1.0 to the Industrial Revolution 4.0. Besides, changes in human behavior are also marked by the development of Society 5.0. The impact of technological development greatly affects the behavior of the Economic Community especially on e-commerce activities. The development of e-commerce is very dominating in Indonesia. As of March 2019, Indonesia had 30 million people who became e-commerce actors. Based on the results of a survey of 67 respondents in the scope of the University of Pembangunan Panca Budi with an average age of 19-34 years produced 43.3% of respondents chose e-commerce with convenience obtained when dealing with e-commerce. Besides, 56.7% of respondents prefer shopping online compared to conventional shopping systems. Based on the results of the survey, the behavior of the economic community through e-commerce in Indonesia was very dominant in the era of Society5.0 because people expect ease in meeting their needs.