Research Article
Empowering Jepara’s Gig Economy Workforce: The Synergistic Effect of Financial and Entrepreneurship Literacy
@INPROCEEDINGS{10.4108/eai.14-8-2024.2351258, author={Mustofa Faqih and Eko Sulistiono and Sisno Riyoko}, title={Empowering Jepara’s Gig Economy Workforce: The Synergistic Effect of Financial and Entrepreneurship Literacy }, proceedings={Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2024}, month={11}, keywords={behavioral intention entrepreneurial literacy financial literacy gig economy}, doi={10.4108/eai.14-8-2024.2351258} }- Mustofa Faqih
Eko Sulistiono
Sisno Riyoko
Year: 2024
Empowering Jepara’s Gig Economy Workforce: The Synergistic Effect of Financial and Entrepreneurship Literacy
ICBAE
EAI
DOI: 10.4108/eai.14-8-2024.2351258
Abstract
This study aims to analyze the effect of financial literacy on behavioral intention with entrepreneurial literacy as a mediating variable in Jepara Regency. Using a quantitative approach and survey technique, data was collected from 150 respondents working in the gig economy. The results of data analysis using the SEM method with SmartPLS show that financial literacy has a significant influence on entrepreneurial literacy, and entrepreneurial literacy has a significant influence on behavioral intention. In addition, entrepreneurial literacy mediates the relationship between financial literacy and behavioral intention. These results suggest that improving financial literacy can strengthen entrepreneurial literacy, which in turn increases individuals' intention to engage in entrepreneurial activities. Therefore, training programs that integrate financial literacy and entrepreneurship are highly recommended to support individuals' participation and success in the gig economy in Jepara Regency, thereby creating a more inclusive and productive gig economy ecosystem.
