Research Article
City as a Personality: New Concept of Creative City
@INPROCEEDINGS{10.4108/eai.14-2-2017.152419, author={Matej Jasso and Zuzana Ladzianska}, title={City as a Personality: New Concept of Creative City}, proceedings={Smart City 360°. The second EAI International Summit, Smart City 360°, Bratislava, Slovakia, November 22-24, 2016. Revised Selected Papers}, publisher={EAI}, proceedings_a={SMARTCITY360}, year={2017}, month={2}, keywords={city identity city as a personality creative city values creativity}, doi={10.4108/eai.14-2-2017.152419} }- Matej Jasso
Zuzana Ladzianska
Year: 2017
City as a Personality: New Concept of Creative City
SMARTCITY360
EAI
DOI: 10.4108/eai.14-2-2017.152419
Abstract
New role of the European cities within the processes of cooperation and competition highlighted their need for unique, highly profiled and strategically managed identity. Need for unique, original and plausible profile of each city, aspiring to be successful in the process of regional competition has been confirmed to be utterly urgent. Creativity is one of the most fundamental preconditions of success in this competition and is substantial also in the process of fostering the place attachment, sense of belonging and togetherness of the inhabitants and in many other fields. Recently, creative city goes far beyond pure technological innovations and is more concerned with the management of the self-image of the city. Struggling for competitive advantage of the particular city is based on the strategic and creative managerial approach toward city personality – unique set of characteristics and traits specific for particular city. The article refers on the concept of City as a Personality, covering the results of perception of various elements of city identity: values, face, social climate, key traits and characteristics etc. Fundamental preconditions for efficiency of such concept are introduced and discussed.