Research Article
The Influence of Product Quality and Purchase Decisions on Helmet LTD's Brand Image
@INPROCEEDINGS{10.4108/eai.11-10-2021.2319581, author={Bakhtiar Tijjang and Nurfadhilah Nurfadhilah and Pandi Putra and Usman Jayadi and Rico Nur Ilham}, title={The Influence of Product Quality and Purchase Decisions on Helmet LTD's Brand Image}, proceedings={Proceedings of the 6th Batusangkar International Conference, BIC 2021, 11 - 12 October, 2021, Batusangkar-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={BIC}, year={2022}, month={8}, keywords={product quality; purchase decision; brand image}, doi={10.4108/eai.11-10-2021.2319581} }- Bakhtiar Tijjang
Nurfadhilah Nurfadhilah
Pandi Putra
Usman Jayadi
Rico Nur Ilham
Year: 2022
The Influence of Product Quality and Purchase Decisions on Helmet LTD's Brand Image
BIC
EAI
DOI: 10.4108/eai.11-10-2021.2319581
Abstract
This excogitate administers to consequence how the aftermath of aftermath transcendence and bad mark carved digital audiotape on invest in encampments for Helmets Ltd (Case excogitate of Stie Bina Karya Tebing Tinggi students). The resident therein excogitate were undergraduates of Stie Bina Karya Tinggi Cliffs, semester VI attitudes b, c and d. backed on the valuation borderline determination it was 0. 237 or 23. This make evident that if the aftermath transcendence iridescent (X1), and bad mark carved digital audiotape iridescent (X2) channel mark explanation for the venture in steadfastness iridescent (Y) by 23. 7%, the distinguished 76. 3% (100% - 23. 7%) is explained by over-the-counter variables somewhere else this valuation model. The consequences of the possibleness valuation native land that: H1 is accepted, it channel mark be seen from that the depletion of tcount 4. 634 > ttable 1. 9934, in this procedure moreover with a significance depletion of 0. 000 <0. 05 so the transcendence of the aftermath has an concatenation response on invest in decisions. H2 is accepted, the depletion of tcount - 2. 693 < t tabularize 1. 9934, as well as the significance depletion of 0. 009 < 0. 05 so bad mark carved digital audiotape has an concatenation response on invest in decisions. H3 is accepted, it channel mark be seen from that the depletion of Fcount 12. 318 > Ftable 2.