Research Article
The Impact of Safeguard Measures on Purchase Intention for Imported Clothing and Accessories: A Study on Universitas Brawijaya Students
@INPROCEEDINGS{10.4108/eai.1-11-2023.2355314, author={Devi Nur Cahaya Ningsih and Andreas Pandu Prasetya and Soniya Rahma Yulinar and M. Alfin Nasrullah and Ruben Julian Pinem and Reysa Sofinasasti Azzahradani and Ratih Anjani}, title={The Impact of Safeguard Measures on Purchase Intention for Imported Clothing and Accessories: A Study on Universitas Brawijaya Students}, proceedings={Proceedings of the 6th Annual International Conference on Business and Public Administration, AICOBPA 2023, 1 November 2023, Malang, Indonesia}, publisher={EAI}, proceedings_a={AICOBPA}, year={2025}, month={12}, keywords={safeguard measures purchase intention student of universitas brawijaya}, doi={10.4108/eai.1-11-2023.2355314} }- Devi Nur Cahaya Ningsih
Andreas Pandu Prasetya
Soniya Rahma Yulinar
M. Alfin Nasrullah
Ruben Julian Pinem
Reysa Sofinasasti Azzahradani
Ratih Anjani
Year: 2025
The Impact of Safeguard Measures on Purchase Intention for Imported Clothing and Accessories: A Study on Universitas Brawijaya Students
AICOBPA
EAI
DOI: 10.4108/eai.1-11-2023.2355314
Abstract
As an essential component of basic human requirements, clothing is integral to daily existence and inseparable from it. As a result, the government permits the import of clothing from different nations. However, these imports can potentially cause serious losses to local textile companies due to increased demand and overwhelming intention in imported clothing products, especially among students with a high fashion sense. Consequently, the government has implemented import duties as a Safeguard Measure for these products. Based on this issue, the aim of this paper is to determine the impact of safeguard measures against purchase intention in imported clothing and accessories among students at Universitas Brawijaya. This research employs a quantitative method with descriptive statistical analysis and inferential statistics. The results of this research indicate that the existence of safeguard measures affects the purchase intention of imported clothing and accessories among students at Universitas Brawijaya. Therefore, the hypothesis in this research is accepted. Based on the findings, promoting an increased intention in local products is advisable to protect local textile companies and avoid negative externalities among the community.
