Intelligent Technologies for Interactive Entertainment. 8th International Conference, INTETAIN 2016, Utrecht, The Netherlands, June 28–30, 2016, Revised Selected Papers

Research Article

Interactive Advertisements in an IoT Era

Download124 downloads
  • @INPROCEEDINGS{10.1007/978-3-319-49616-0_10,
        author={Vassilis Khan and Dion Bonn\^{e} and Suleman Shahid},
        title={Interactive Advertisements in an IoT Era},
        proceedings={Intelligent Technologies for Interactive Entertainment. 8th International Conference, INTETAIN 2016, Utrecht, The Netherlands, June 28--30, 2016, Revised Selected Papers},
        proceedings_a={INTETAIN},
        year={2017},
        month={1},
        keywords={Interactive advertisement Human robot interaction IoT},
        doi={10.1007/978-3-319-49616-0_10}
    }
    
  • Vassilis Khan
    Dion Bonné
    Suleman Shahid
    Year: 2017
    Interactive Advertisements in an IoT Era
    INTETAIN
    Springer
    DOI: 10.1007/978-3-319-49616-0_10
Vassilis Khan1,*, Dion Bonné2,*, Suleman Shahid,*
  • 1: Eindhoven University of Technology
  • 2: Tilburg University
*Contact email: v.j.khan@tue.nl, d.a.e.bonne@uvt.nl.com, s.shahid@uvt.nl.com

Abstract

The Internet has profoundly changed the nature of ads by making them interactive. We are currently observing an evolution to the Internet of Things (IoT) and it is inevitable that interaction designers will utilize IoT for creating a new ilk of interactive ads. In this paper, we present evidence that the attitude towards a TV ad interacting with a robot is positive when compared to the absence of interaction. Furthermore, we sketch the interaction space of TV ads and generally TV content with smart objects.