Assessment of the Impact of Artificial Intelligence on Creative Storytelling for Enhancing the Ideation Process at the Individual Level

The emergence of Artificial Intelligence dramatically changes the creative process of generating new ideas, which is called "ideation." The objective of this research is to study its impact on the "ideation" phase at the individual level. Ten students from Polytechnic schools participated in two activities that measured the characteristics of divergent-creative thinking: "fluency," "flexibility," and "originality." The first activity was Guilford's Alternative Uses Test, and the second was a creative storytelling technique. The students were divided into two groups, and one of the groups collaborated with ChatGPT. From the data analysis, it was found that in Guilford's test, Artificial Intelligence significantly enhances "fluency" and "flexibility" and considerably improves "originality." However, in the production of a creative text, the research showed no enhancement of the above characteristics. A possible cause is identified in the different degree of experience in creative writing among the students who collaborated with ChatGPT, and consequently in the different way they provided prompts. In conclusion, Artificial Intelligence can prove to be a valuable collaborator in the "ideation" phase, but its effectiveness depends on users' experience in prompting techniques.