Research Article
The Role of Open Innovation and Accounting Competency in Enhancing the Sustainability of Micro, Small, and Medium Enterprises in the Religious Tourism Area
@INPROCEEDINGS{10.4108/eai.9-9-2024.2359071, author={Lili Safrida and Hastin Umi Anisah and Wia Rizqi Amalia and Enny Hardi and Rifqi Novriyandana and Sustinah Limarjani and Rasidah Rasidah}, title={The Role of Open Innovation and Accounting Competency in Enhancing the Sustainability of Micro, Small, and Medium Enterprises in the Religious Tourism Area}, proceedings={Proceedings of the 1st International Conference on Wetland for Sustainable Development Goals, ICWSDGs 2024, September 9th -- 10th, 2024, Banjarmasin, Indonesia}, publisher={EAI}, proceedings_a={ICWSDGS}, year={2026}, month={7}, keywords={open innovation accounting competency business sustainability msmes}, doi={10.4108/eai.9-9-2024.2359071} }- Lili Safrida
Hastin Umi Anisah
Wia Rizqi Amalia
Enny Hardi
Rifqi Novriyandana
Sustinah Limarjani
Rasidah Rasidah
Year: 2026
The Role of Open Innovation and Accounting Competency in Enhancing the Sustainability of Micro, Small, and Medium Enterprises in the Religious Tourism Area
ICWSDGS
EAI
DOI: 10.4108/eai.9-9-2024.2359071
Abstract
This research aims to understand how open innovation and strong accounting skills contribute to the long-term success of micro, small, and medium-sized enterprises (MSMEs) in the religious tourism sector of Banjarmasin, South Kalimantan. Given the importance of sustainable business practices in this industry, this study explores the factors that support the sustainability of these MSMEs. This research combined quantitative and qualitative methods. Surveys were used to gather data from MSME owners and managers, while in-depth interviews provided a more detailed perspective on the impact of open innovation and accounting competency. The findings indicate that both open innovation and strong accounting skills positively influence the sustainability of these MSMEs.
