Research Article
Data-Analysis-Based Discussion on the Current Situation and Prospect of Direct Broadcasting to Help Agriculture
@INPROCEEDINGS{10.4108/eai.9-12-2022.2327743, author={Wenxin Zhou and Xingyu Gao and Wei Ji and Jing Yang}, title={Data-Analysis-Based Discussion on the Current Situation and Prospect of Direct Broadcasting to Help Agriculture}, proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2023}, month={3}, keywords={direct broadcasting to help agriculture; rural vitalization; rural e-commerce; webcast; logistic regression analysis}, doi={10.4108/eai.9-12-2022.2327743} }- Wenxin Zhou
Xingyu Gao
Wei Ji
Jing Yang
Year: 2023
Data-Analysis-Based Discussion on the Current Situation and Prospect of Direct Broadcasting to Help Agriculture
MSIEID
EAI
DOI: 10.4108/eai.9-12-2022.2327743
Abstract
Under the background that China has eliminated absolute poverty, direct broadcasting to help agriculture plays an essential and positive role in seeking the compelling connection between comprehensive poverty alleviation and Rural Revitalization. Through multiple response analysis, cross-analysis, logistic regression analysis, this essay focuses on investigating and researching the current direct broadcasting with goods to help the agriculture marketing model from the perspective of the demand side. This essay finds the advantages and disadvantages of the existing model of direct broadcasting to help agriculture, forecasts its prospect, and puts forward suggestions from different perspectives, to explore the way of direct broadcasting to support agriculture in the future sustainable development.