Research Article
Research on the Impact of Corporate Social Responsibility Perception on Consumers' Purchase Intention——At the Example of Internet Enterprises
@INPROCEEDINGS{10.4108/eai.9-12-2022.2327737, author={Shiyu Ren}, title={Research on the Impact of Corporate Social Responsibility Perception on Consumers' Purchase Intention------At the Example of Internet Enterprises}, proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2023}, month={3}, keywords={csr perception; consumer recognition; internet enterprises}, doi={10.4108/eai.9-12-2022.2327737} }- Shiyu Ren
Year: 2023
Research on the Impact of Corporate Social Responsibility Perception on Consumers' Purchase Intention——At the Example of Internet Enterprises
MSIEID
EAI
DOI: 10.4108/eai.9-12-2022.2327737
Abstract
This article takes Internet enterprises as an example to explore the influence mechanism of CSR perception on consumers' purchase intention. Through the literature review method, CSR perception is divided into three dimensions: charity responsibility perception, consumer rights perception responsibility, and network environmental responsibility perception, as the independent variable. consumers' purchase intention is the dependent variable, and consumer recognition is introduced as the intermediary variable. After collecting data through the questionnaire method, SPSS statistical software finally shows that the three dimensions of CSR perception can positively affect consumer' purchase intention and consumer recognition plays some intermediary between the three dimensions of CSR perception and consumer purchase intention. Finally, according to the research conclusion, Internet enterprises are put forward suggestions for management.