Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China

Research Article

Design and Implementation of Enterprise Marketing System Based on Django

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  • @INPROCEEDINGS{10.4108/eai.9-12-2022.2327727,
        author={Na  Yang},
        title={ Design and Implementation of Enterprise Marketing System Based on Django},
        proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China},
        publisher={EAI},
        proceedings_a={MSIEID},
        year={2023},
        month={3},
        keywords={marketing system data management python django},
        doi={10.4108/eai.9-12-2022.2327727}
    }
    
  • Na Yang
    Year: 2023
    Design and Implementation of Enterprise Marketing System Based on Django
    MSIEID
    EAI
    DOI: 10.4108/eai.9-12-2022.2327727
Na Yang1,*
  • 1: Chongqing college of architecture and technology
*Contact email: 34233143@qq.com

Abstract

With the development of Internet technology, various new marketing methods emerge in endlessly. If we can't adjust the marketing methods according to users' needs in time, it will be difficult to gain a foothold in the market competition. In view of the current critical situation of enterprise marketing development, this paper constructs an enterprise marketing system based on Django. This system uses computer equipment as a server and introduces Django framework into Pycharm to create an independent development environment. The overall development of the system is based on Linux operating system, and CentOS distribution is selected as the version. Python 3.6 is selected as the development language, and Nginx server is selected as the Web server. The overall design of the system is mainly MTV mode. The server chooses MySQL5.7 to complete the system database construction and support.