Research Article
Environmental Orientation, Green Innovation and Enterprise Performance: A Moderated Mediating Examination——Multivariate Linear Regression Analysis Based on STATA
@INPROCEEDINGS{10.4108/eai.9-12-2022.2327672, author={Yuming Zhai and Xinyu Wang and Ning Xie and Lixin Zhang}, title={Environmental Orientation, Green Innovation and Enterprise Performance: A Moderated Mediating Examination------Multivariate Linear Regression Analysis Based on STATA}, proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2023}, month={3}, keywords={multivariate linear regression; environmental orientation; green innovation; high-performance work systems; enterprise performance; sustainability}, doi={10.4108/eai.9-12-2022.2327672} }- Yuming Zhai
Xinyu Wang
Ning Xie
Lixin Zhang
Year: 2023
Environmental Orientation, Green Innovation and Enterprise Performance: A Moderated Mediating Examination——Multivariate Linear Regression Analysis Based on STATA
MSIEID
EAI
DOI: 10.4108/eai.9-12-2022.2327672
Abstract
Based on the theoretical analysis of environmental orientation, green innovation, and high-performance work systems (HPWS), this research proposes a theoretical framework of environmental orientation and enterprise performance in Chinese context. We use the data of 302 manufacturing enterprises in the Yangtze River Delta region, use STATA to analyze the data, use multiple linear regression method to examine the relationship of these factors to enterprise performance. The results show that environmental orientation is positively correlated with enterprise performance. Moreover, green innovation has a mediating effect between environmental orientation and enterprise performance. Furthermore, HPWS moderate the mediating effect of green innovation in the relationship between environmental orientation and enterprise performance. This study discusses the management implications of green environmentally friendly practices to promote the performance of enterprises in China.