Research Article
Study on the Internationalization Strategy of China's Garment Enterprises under Digital Economy
@INPROCEEDINGS{10.4108/eai.9-12-2022.2327663, author={Lei Yao and Jianan Yu}, title={Study on the Internationalization Strategy of China's Garment Enterprises under Digital Economy}, proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2023}, month={3}, keywords={digital economy; internationalization strategy; digital tools; digital supply chain}, doi={10.4108/eai.9-12-2022.2327663} }- Lei Yao
Jianan Yu
Year: 2023
Study on the Internationalization Strategy of China's Garment Enterprises under Digital Economy
MSIEID
EAI
DOI: 10.4108/eai.9-12-2022.2327663
Abstract
The digital economy is gaining momentum, and has become one of the core competitive-ness of enterprises in the global market. COVID-19 has put all countries through a tough test against the backdrop of growing trade protectionism in the international environment, which has placed the contracting China's garment enterprises on a even worse situation. This paper will emphasize the using of digital economy to remove impediments to interna-tionalization of China's garment enterprises. The internationalization strategy of "digitaliza-tion + internationalization" was established at a comparatively late date among China's garment enterprises. In view of this, three strategies including "digitalization + production internationalization", "digitalization + international marketing", "digitalization + internation-al product portfolio" are introduced, providing China's garment enterprises with advice on their internationalization.