Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China

Research Article

Study on the Internationalization Strategy of China's Garment Enterprises under Digital Economy

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  • @INPROCEEDINGS{10.4108/eai.9-12-2022.2327663,
        author={Lei  Yao and Jianan  Yu},
        title={Study on the Internationalization Strategy of China's Garment Enterprises under Digital Economy},
        proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China},
        publisher={EAI},
        proceedings_a={MSIEID},
        year={2023},
        month={3},
        keywords={digital economy; internationalization strategy; digital tools; digital supply chain},
        doi={10.4108/eai.9-12-2022.2327663}
    }
    
  • Lei Yao
    Jianan Yu
    Year: 2023
    Study on the Internationalization Strategy of China's Garment Enterprises under Digital Economy
    MSIEID
    EAI
    DOI: 10.4108/eai.9-12-2022.2327663
Lei Yao1,*, Jianan Yu1
  • 1: Beijing Institute of Fashion Technology
*Contact email: sxyyl@bift.edu.cn

Abstract

The digital economy is gaining momentum, and has become one of the core competitive-ness of enterprises in the global market. COVID-19 has put all countries through a tough test against the backdrop of growing trade protectionism in the international environment, which has placed the contracting China's garment enterprises on a even worse situation. This paper will emphasize the using of digital economy to remove impediments to interna-tionalization of China's garment enterprises. The internationalization strategy of "digitaliza-tion + internationalization" was established at a comparatively late date among China's garment enterprises. In view of this, three strategies including "digitalization + production internationalization", "digitalization + international marketing", "digitalization + internation-al product portfolio" are introduced, providing China's garment enterprises with advice on their internationalization.