Research Article
Research on Cooperative Decision Making of New Energy Vehicle Supply Chain Technology R&D Investment in the Post subsidy Era
@INPROCEEDINGS{10.4108/eai.9-12-2022.2327645, author={Yue Xin}, title={Research on Cooperative Decision Making of New Energy Vehicle Supply Chain Technology R\&D Investment in the Post subsidy Era}, proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2023}, month={3}, keywords={new energy vehicle (nev); research and development (r\&d); production decision; supply chain coordination}, doi={10.4108/eai.9-12-2022.2327645} }- Yue Xin
Year: 2023
Research on Cooperative Decision Making of New Energy Vehicle Supply Chain Technology R&D Investment in the Post subsidy Era
MSIEID
EAI
DOI: 10.4108/eai.9-12-2022.2327645
Abstract
Based on the background of ‘subsidy reduction policy’, this paper mainly establishes a game model composed of a battery supplier, an automobile manufacturer and consumers in the post subsidy era for the technology R&D cooperation decisions between the battery supplier and the vehicle manufacturer in the new energy vehicle supply chain. This study analyzes the impact of enterprise technology R&D capabilities and consumer preferences on the decisions of battery suppliers and automobile manufacturers. The results show that: (1) Enterprise technology capability and consumer preference have interactive effects on enterprise technology investment level. (2) When consumer preference increases, the investment level in technology R&D of battery suppliers and vehicle manufacturers shows an increasing trend. (3) The cost sharing contract can coordinate the whole supply chain. This paper will be a reference for enterprises to make decisions on technology R&D cooperation.
